• Its Electric!

    Some of the options we offered.

    Some of the options we offered.

    As a designer, there is nothing more satisfying than seeing the real-world implementation of your work. From thumbnails and research all the way through roughs and revisions, design can be a grueling process sometimes. The payoff is what keeps us coming back; that moment where everything comes together and you can be relatively satisfied that there are no more additions or subtractions to make. Sometimes this point is never reached; deadlines may force you to deliver work that is not necessarily sub-par, but could certainly use more time and tweaking. (Most designers I’ve come across are notoriously perfectionist, myself included.) I can relate these moments of design bliss to more, less-exciting professions, such as manual labor. I recall one of my first summer jobs as a landscaper, in the August heat sweating my ass off. As rough as it could be, multiple times throughout the day I would look back at a freshly mowed and trimmed yard and get a nice feeling of accomplishment; a job well-done. This tangible payoff appeals to me in life. I like to see results when I work hard. It’s an enjoyable feeling.

    The final art sent to Production.

    The final art sent to Production.

    Camp Electric is a summer music camp for young people located near Nashville, TN. They feature a variety of instructors teaching different instruments and giving lessons to the campers. It seems like a pretty sweet place, but I wouldn’t make it because they only feature real instruments. My turntable skills may be under-appreciated I fear. I was stoked when this design was ordered and was able to make it out to the print floor and snag a few samples for my portfolio, as well as that great feeling of accomplishment. People will soon be rocking out with my design on. Sweet.
    camp_angle keysclose2 notesclose4
    During the production/printing phase there were a few minor technical issues that came up. Some of my strokes were too light and needed to be thickened up so as not to fill in with ink, or be too small to print. These are issues I always have to be aware of when designing for t-shirts. The constraints are limiting sometimes, but it becomes a fun challenge to push up against the boundaries and see what happens.


  • Black and White


    Black and white photos from around Raleigh. This hobby relaxes me for some reason, perhaps it’s the simplicity. The faces crack me up; they were outside a residence downtown. Taken with Nikon Coolpix. All images copyright © 2009 Lucas Albrecht


  • The Sky


    Just a little fun around Raleigh, taken with me Nikon Coolpix. All images copyright © 2009 Lucas Albrecht


  • Sketch to Vector: A Dragon’s Tale

    These are some works I created for SUNY Cortland at The Cotton Exchange. Just wanted to show a bit of progression from sketch to finished product. My usual process begins with some research. For this particular project I researched some football players in various positions, and then chose a few to draw from. It seems as though actual pencil and paper is disappearing from design work; I think it is crucial to be able to work away from the computer. After the sketch looks about right, Photoshop gets a call to duty. The drawings are scanned on an Epson 1250 at a high resolution so as not to lose any detail, usually 600dpi or so. Then I use my Wacom tablet to clean up the drawing; deleting stray lines and tightening others, being sure to balance thick/thin and dark/light areas. When I’m relatively satisfied with the results I save both a .psd and a .tif. The .psd in case I need to rework, and the .tif for Ai.

    DRAGON_PLAYER_MOCK DRAGON_hed_MOCK PLAYER_MOCK

    After I’m done in Photoshop, it’s time to crank up Illustrator (my favorite program other than Firefox) At this point I have two choices; (1) I can place the .tif, lock it on one layer, and then trace over it with the pen tool on another layer, making for a clean image but tedious work. (2) If I’ve cleaned the image in Ps well and have nice, dark lines, I can play with Illustrator’s LiveTrace feature and let it “vectorize” the image for me. The settings for each image you trace are going to be different; usually I’m after the one closest resembling my cleaned up sketch. This technique keeps the hand-drawn feel of the art, which is why we drew it by hand in the first place, right?
    dragon draggon2 dragon_vector
    After that, it’s time for color and shading. I personally enjoy bright colors in my work, but for these jobs I am usually constrained by the customers needs which may or may not coincide with mine. For shadows I usually use a darker shade of whatever color the shadow is laying on, using CMYK values. The pathfinder tool is your friend during this stage! After the characters are done it’s time for the verbiage and the final art for the shirt. I have learned a lot about manipulating text at my job that I didn’t learn in design school; it has been great getting on the job experience in this area. Check out the final result below!
    CORTLAND CORTLAND_2

    These are both up for sale at the SUNY Cortland Bookstore site now!  CortacaJugMerchandise


  • The Corner Slice

    thecornerslice
    Logo for a new pizza joint in an upscale, historic neighborhood in Greensboro, NC. What do you think?
    All work copyright © 2009 Lucas Albrecht


  • Wildcats


    Some new stuff I did recently for The University of Arizona via The Cotton Exchange. Sweet!
    All work copyright © 2009 Lucas Albrecht